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I was fortunate enough to be part of the team at Chute Gerdeman that designed the updated FAO Schwarz flagship in New York’s Rockefeller Center. I assisted in the creation of graphics for the Paw Patrol and Hatchimals spaces as well as the FAO Raceway and iconic Grand Piano signage.
FAO Raceway - Customizable RC Card
Created the wall graphic and banner signage for the POS.
Image Source: https://vmsd.com/wonderland/
The Grand Piano Signage
Designed the illuminated sign for the iconic Grand Piano (right)
Image Source: https://vmsd.com/wonderland/
Hatchimals Space
Compiled the wall and tree graphics using assets given to Chute Gerdeman by the Hatchimals team.
Image Source: Par Memo, https://www.new-york-city-travel-tips.com/fao-schwarz-new-york/
Paw Patrol Space
Compiled the wall, interactive screen shroud, and gondola graphics based on graphics given to Chute Gerdeman by the Paw Patrol team.
Image Source: https://vmsd.com/wonderland/